FLAT EARTH POLICY ORIGINALS

This personal branding and media training is designed to help experienced professionals, entrepreneurs, and leaders establish strong, authentic, and consistent brands as thought leaders within their industries.

Build a Distinct Personal Brand | Communicate with Authority | Be Remembered for your Impact

WHO IS THIS TRAINING FOR?

Clients typically engage us long term for strategy, implementation and ongoing management. Our ideal client for our services would be:

Thought leaders who want to command higher fees for speaking engagements on regional and global stages.
A successful business owner looking to accelerate or diversify business growth through their personal brand.
Companies who are looking for content creation through social media, podcast and videos to create rapport, educate and inspire their customers.
Corporate CEOs looking for internal and external communications.
A celebrity or influencer looking for online and offline brand management.
Someone who wants a more professional footprint, or needs a brand repositioning and diversion from past previously negative content online.
Upcoming and established athletes looking to share their professional journey, secure sponsorship opportunities and endorsements, and establish a personal image beyond sports

This personal branding and media training is designed to help experienced professionals establish strong, authentic, and consistent brands as thought leaders within their industries. The course focuses on refining your expertise, developing clear and impactful key messages for your brand, mastering media appearances, and elevating your public professional image to position you as a leader in your field.

OUR FOCUS AREAS

Your Personal Brand

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Amplifying your Impact

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Outcomes & Legacy

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.

Gain a clear understanding of what personal branding is, why it's crucial, and how to start building a personal brand that accurately reflects your identity and goals.
Understand how to identify your unique strengths, values, and experiences, and how to develop a compelling brand story that conveys your impact to your stakeholders
We will work together to create a cohesive brand identity across all platforms and develop a media kit that effectively presents your brand's image, messaging, and key resources.
We will work together to create, revamp, and refine all brand touchpoints across digital and offline platforms, ensuring that every interaction your audience has with your brand is consistent and of the highest quality.
We will dive deep into how to effectively communicate your key messages with the media, integrate your unique value proposition across various sectors, and become aware of cultural nuances to ensure your brand resonates with diverse audiences. Through this process, you will learn to communicate with clarity, establish yourself as an authority, and stand out among peers and stakeholders in your industry.
Learn the strategies to maintain and grow your personal brand over time, ensuring it evolves with your goals and stays relevant in the long term. This will include creating legacy projects, going beyond formal titles, and sustaining your brand for lasting impact.
In this final session, we will implement the strategies we've developed, ensuring your brand is fully aligned and ready for growth. You'll receive a comprehensive handover, including personalized resources and a toolkit to help you maintain and strengthen your brand moving forward. Post-course support will be available to guide you through any future challenges, refine your approach, and ensure your brand continues to evolve and stay relevant over time.

TRAINING OVERVIEW

Through in-depth sessions, the course focuses on refining your expertise, developing clear and impactful key messages, mastering media appearances, and integrating cultural awareness to resonate with diverse audiences. You will also work on elevating your public image and long-term strategies, such as creating legacy projects, to position yourself as a leader in your field and sustain your brand for lasting impact.

FREQUENTLY ASKED QUESTIONS

This personal branding and media training is designed to help experienced professionals establish strong, authentic, and consistent brands as thought leaders within their industries. The course focuses on refining your expertise, developing clear and impactful key messages for your brand, mastering media appearances, and elevating your public professional image to position you as a leader in your field.
This personal branding and media training is designed to help experienced professionals establish strong, authentic, and consistent brands as thought leaders within their industries. The course focuses on refining your expertise, developing clear and impactful key messages for your brand, mastering media appearances, and elevating your public professional image to position you as a leader in your field.
This personal branding and media training is designed to help experienced professionals establish strong, authentic, and consistent brands as thought leaders within their industries. The course focuses on refining your expertise, developing clear and impactful key messages for your brand, mastering media appearances, and elevating your public professional image to position you as a leader in your field.
The training spans seven weeks, with three-hour sessions held weekly. Depending on your location, the sessions can be conducted either in-person or virtually.
Yes, participants receive ongoing support following the training, which includes follow-up sessions and continued updates on branding and media strategies for one month after the course concludes.
By the end of the course, you will have a refined personal brand strategy, increased confidence in media interactions, and a well-crafted public image that aligns with your personal and professional goals.
Please contact us for a personalised quotation on the cost of the training. This fee covers all activities and deliverables outlined in the weekly schedules, as well as a personalised training handbook summarising the key outcomes of the course.
The training is available for both individuals and small groups. Please contact us for more information on this.